How to Market Without Breaching the Code of Conduct

Will, EnableUs Community

Hey everyone, welcome back to Marketing for NDIS Providers. I’m Will, and I’m here with Winter. Today, we’re diving into a topic that, honestly, I think a lot of providers worry about—how to market your services without accidentally breaching the NDIS Code of Conduct.

Winter, EnableUs Community

Yeah, it’s a big one. I mean, the Code isn’t anti-marketing, but it’s super clear about what’s okay and what’s not. It’s all about being honest, transparent, and putting participants first, right?

Will, EnableUs Community

Exactly. Like, you can’t just say whatever you want to get attention. The Code says you’ve gotta act with integrity, be clear, and never mislead people. I actually saw this flyer at a community centre once—said “guaranteed NDIS funding if you sign up.” And I just thought, wow, that’s... not just dodgy, it’s a straight-up breach.

Winter, EnableUs Community

Yeah, that’s a classic example of what not to do. You can’t promise things you can’t control, like funding outcomes. And saying you’re the “only trusted provider” or “guaranteed results”—that’s misleading, and it can really damage trust with participants.

Will, EnableUs Community

Totally. And it’s not just about big claims, either. Even exaggerating the scope of your services, or saying you offer supports you’re not actually registered for, that’s a problem. It’s gotta be truthful, and it’s gotta be clear.

Winter, EnableUs Community

And I think sometimes people don’t even realise they’re crossing the line. Like, you might want to sound appealing, but if you’re not careful, you end up overpromising. The safest bet is just to stick to what you actually do, and how you help—no hype, no pressure.

Will, EnableUs Community

Yeah, and if you’re ever unsure, just ask yourself—would I be comfortable showing this to a participant, or even an auditor? If you’re hesitating, it’s probably not right.

Winter, EnableUs Community

So, let’s talk about language. The words you use in your marketing really matter. It’s about empowering people, not making them feel like they have to pick you or they’ll miss out.

Will, EnableUs Community

Yeah, like, instead of saying “you must sign up now” or “we’re the only choice,” it’s better to say stuff like, “Here’s how we can support your goals, if you choose to work with us.” It’s respectful, and it gives people control.

Winter, EnableUs Community

Exactly. And, you know, pressure tactics or big incentives—like, “Sign up today and get a $200 gift card”—that’s a no-go. It can feel manipulative, and it’s not in the spirit of the Code at all.

Will, EnableUs Community

And then there’s consent. If you want to share a participant’s story or photo, you need informed, written consent. Not just a quick “yeah, that’s fine.” It’s gotta be clear about where and how you’ll use it, and people should know they can change their mind anytime.

Winter, EnableUs Community

Yeah, and especially with kids or anyone who’s vulnerable, you’ve gotta be extra careful. At EnableUs, we did a campaign where we only used stories from participants who actually wanted to be featured. We made sure they understood what it meant, and we focused on their goals and achievements, not just our services.

Will, EnableUs Community

That’s such a good approach. It’s about celebrating people, not using them as marketing tools. And honestly, it builds way more trust in the long run.

Winter, EnableUs Community

Yeah, and it just feels better, too. Like, you’re actually supporting people’s choices, not just ticking a box.

Will, EnableUs Community

Alright, so where can you actually market ethically? There’s heaps of options—social media, local networks, online directories, even content platforms like Kajabi. But it’s not just about where, it’s how you do it.

Winter, EnableUs Community

Yeah, and before you put anything out there, it’s worth running through a quick checklist. Is it truthful? Does it support participant choice? Is there any pressure or manipulation? Is the tone respectful? And does it actually comply with the Code and privacy laws?

Will, EnableUs Community

And don’t forget consent, especially for testimonials or photos. Like, if you’re sharing a story, make sure you’ve got that written consent, and be clear about where it’ll show up—website, socials, whatever.

Winter, EnableUs Community

One of my favourite examples is a provider who started running free workshops at local libraries. No hard sell, just sharing info and building trust. Over time, people started coming to them because they felt safe and respected. It’s a slow burn, but it works.

Will, EnableUs Community

Yeah, you don’t need to be pushy to grow your business. If you’re honest, helpful, and respectful, people notice. And you stay on the right side of the Code, which is, you know, kind of important.

Winter, EnableUs Community

Absolutely. So, if you’re ever in doubt, just ask yourself—would I be happy for a participant or their family to see this? If the answer’s yes, you’re probably on the right track.

Will, EnableUs Community

Alright, that’s a wrap for today. Thanks for tuning in, and we hope you got some practical tips for marketing ethically as an NDIS provider. We’ll be back soon with more ways to help you grow your impact—without breaking the rules.

Winter, EnableUs Community

Thanks, Will. And thanks everyone for listening. Catch you next time!

Will, EnableUs Community

See ya, Winter. Bye everyone!