How to Build a 3-Month Marketing Plan in One Afternoon

Will, EnableUs Community

Alright, welcome back to The EnableUs Community Podcast! Will here, and as always, I’m joined by Winter. Today, we’re breaking down how you can build a three-month marketing plan in, honestly, just one afternoon. Sounds a bit wild, but stick with us.

Winter, EnableUs Community

Hey everyone! I love this topic because, let’s be real, marketing for NDIS providers can feel like you’re either drowning in details or just… floating with no plan at all. It’s easy to overthink, or worse, do nothing because it all seems too much.

Will, EnableUs Community

Yeah, and I reckon that’s the trap most people fall into. You don’t need a 40-page strategy or, like, endless brainstorming sessions. What you actually need is a simple, focused plan that you’ll actually use. I remember my first crack at a three-month content calendar—I literally did it between lunch breaks. I just grabbed a notebook, scribbled out three goals, and suddenly, it all felt doable. Didn’t need fancy software or anything.

Winter, EnableUs Community

That’s such a good point. And for NDIS providers, it’s not just about being seen—it’s about being seen by the right people. You’re talking to participants, their families, support coordinators, even allied health folks. So, your plan needs to have a clear focus, or you’ll end up with scattered messaging that doesn’t land with anyone.

Will, EnableUs Community

Exactly. So, first step: set 1 to 3 measurable goals for the next 90 days. And I mean, really specific stuff. Like, “Grow Instagram reach by 30%,” or “Connect with 10 new support coordinators.” Not just “do more marketing.”

Winter, EnableUs Community

And make sure those goals match your actual capacity. If you’re a small team, don’t try to do everything. Pick what matters most—visibility, referrals, education, or leads. Just keep it clear and achievable.

Will, EnableUs Community

Yeah, and honestly, if you can write it on a sticky note and stick it to your monitor, you’re on the right track. Alright, so once you’ve got those goals, what’s next?

Winter, EnableUs Community

Next up, you wanna pick your channels. And please, don’t try to be everywhere at once. Choose two or three places where your audience actually hangs out. That could be your website, Facebook, maybe community events—whatever fits your goals and your people.

Will, EnableUs Community

Yeah, I see so many providers trying to do Instagram, LinkedIn, TikTok, email, flyers, all at once. It’s just not sustainable. Doing fewer things really well beats spreading yourself too thin every time.

Winter, EnableUs Community

Totally. And once you’ve picked your channels, build a simple three-month content calendar. It doesn’t have to be fancy—just a grid with weeks, content types, topics, and which channel you’ll use. Mix it up with educational posts, relationship-building stuff like team intros or participant stories, and a bit of promotion.

Will, EnableUs Community

Yeah, and don’t forget to repeat the structure. Like, if week one is a “Meet the Team” post on Instagram, week two could be a blog on your website, week three an email newsletter. Just rotate through those types so you’re not reinventing the wheel every week.

Winter, EnableUs Community

Actually, I’ve got a quick case study for you. There was a provider I worked with who was feeling totally overwhelmed by all the platforms. So, they just focused on Facebook and a monthly email newsletter. That’s it. And you know what? Their referrals went up because they were consistent and actually had time to engage with people, instead of scrambling to post everywhere.

Will, EnableUs Community

That’s such a good example. It’s about quality, not quantity. And honestly, if you batch your content—like, write a few posts or emails in one go—you’ll save heaps of time. Use templates, repurpose stuff, and schedule ahead. Makes life so much easier.

Winter, EnableUs Community

Exactly. And remember, your content should always reflect your NDIS registration scope and your values. No overpromising, no sales-y stuff—just honest, helpful info that builds trust.

Will, EnableUs Community

Alright, so you’ve got your goals and your content sorted. Now, let’s talk about building relationships and actually tracking if it’s working. Referrals are massive in the NDIS space, right? So, you need a plan for reaching out to support coordinators, allied health pros, and your local networks.

Winter, EnableUs Community

Yeah, and it doesn’t have to be complicated. Maybe week one you email five coordinators with a quick intro and a flyer. Week two, you hit up a local networking event. Week three, ask for a couple of testimonials. Just keep it consistent and genuine.

Will, EnableUs Community

You know, that reminds me—remember that local event we went to last year? We just had one good chat with a support coordinator, and that turned into a partnership that’s still going. Sometimes it’s not about quantity, it’s about showing up and being real.

Winter, EnableUs Community

Absolutely. And to know if your efforts are paying off, set up a simple tracking system. Nothing fancy—just a spreadsheet or a CRM log. Track website enquiries, social media engagement, new contacts, and email open rates. Take a screenshot of your socials each week, or jot down numbers. The key is to review it every month and tweak what’s not working.

Will, EnableUs Community

Yeah, and if you missed our last episode, we went deep on tracking what’s actually working—so check that out if you want more detail. But honestly, just block out a bit of time each month to look at your numbers and adjust. That’s how you keep growing without burning out.

Winter, EnableUs Community

So, to wrap up—pick a few clear goals, focus on the right channels, build a simple content plan, nurture your referral network, and track your progress. It doesn’t have to be perfect, just consistent.

Will, EnableUs Community

Exactly. Start small, keep it simple, and you’ll see results. Thanks for joining us today—can’t wait to see what you all build over the next three months. Winter, always a pleasure.

Winter, EnableUs Community

Thanks Will, and thanks everyone for listening. We’ll catch you next time with more practical tips for NDIS providers. See ya!

Will, EnableUs Community

See ya, everyone!